Coaching is a process with a foundation in pedagogy, supported by science, forged in experience, proven & tested in the competitive arena. Lest we forget coaching is not about training, technique, tactics and strategy, it is about people. We are not coaching numbers in an algorithm; we are coaching human beings who are individuals with emotions and feeling. The coaches who make a difference are coaches who focus on the process not the outcomes. Coaching is not something you do; it is something you are with every fiber of your being. Invest in the process and take time to enjoy the journey.