In order to facilitate communication it is important to have a common language. These are terms that I think are very important to redirect thinking away from strength & conditioning toward athletic development and to encourage discussion:
Athleticism – The ability to perform athletic movements (Run, jump, throw, twist, turn, roll, fall, bend, extend, etc.) at optimum speed with precision, style and grace within the context of the sport.
Athletic Development – The systematic, sequential and progressive development of all athletic qualities in an integrated manner to develop the complete athlete. It incorporates a balanced development of all components of physical performance: strength, power, speed, agility, endurance and flexibility. No one quality is developed to the exclusion of another.
Strength Training – Coordination training with appropriate resistance to handle body weight, project an implement, move or resist movement of another body, resist gravity and optimize ground reaction forces.